Ok. Let's talk briefly about Ring Fit Adventure from Nintendo.
As expected, this is the spiritual to successor to Wii Fit and Wii Fit Plus which sold a combined 43.8 million units.
A new adventure game that utilizes a Ring Con and Leg Strap accessory to play. $79, Oct 18th.
As expected, this is the spiritual to successor to Wii Fit and Wii Fit Plus which sold a combined 43.8 million units.
A new adventure game that utilizes a Ring Con and Leg Strap accessory to play. $79, Oct 18th.
Wii Fit launched as a collection of exercise mini games that would track your workouts and push you to improve your health and fitness levels. The balance board was easy to understand and use.
This was at a time when smartphones weren't around and didn't have dedicated apps.
This was at a time when smartphones weren't around and didn't have dedicated apps.
More than a decade after Wii Fit, everyone now uses their smartphone / Apple Watch to track calories, steps, fitness routines, heart rates and other ways of staying healthy.
The market for something like Wii Fit has moved on and Nintendo are of course aware of that.
The market for something like Wii Fit has moved on and Nintendo are of course aware of that.
Ring Fit Adventure positions itself as a game first, which is a good move. It's essentially gamifying fitness routines, something that Wii Fit barely scratched the surface of.
It's designed in such a way to differentiate itself from traditional health and fitness smartphone apps
It's designed in such a way to differentiate itself from traditional health and fitness smartphone apps
It does seem to be aimed at both current Switch players (and their family/friends) as well as those looking for a new fitness experience, it also drives the appeal of the hybrid Switch console, as opposed to the Lite.
It also seems as easy to understand as the balance board.
It also seems as easy to understand as the balance board.
Another extension of Nintendo's strategy to try and broaden the Switch user base in a way that it tried to with Labo.
The concept is more interesting for sure, the pricing is reasonable, but it remains to be seen if this will drive Switch console sales. WOM will be key for it.
The concept is more interesting for sure, the pricing is reasonable, but it remains to be seen if this will drive Switch console sales. WOM will be key for it.
