The people who DO view us a threat are the far right. Not even because they're afraid of us winning, but afraid that we might pull from the same pool of alienated people.
The far right breaks their rules far more, they are largely unreported.
Do dozens of million+ subscriber accounts have a vested financial interest in protesting it?
See also: the broken copyright system.
It's a case of how capitalism naturally makes structures and systems less efficient or useful by putting the needs of the end user in direct contradiction with the needs of the owners.