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1/ I'm going to start an ongoing list of just absurd innovation by big CPG. I will add to it over time.

It isn't really to put pressure on the leadership of these companies. I've tried to do that.......

2/ I'm just having fun.

First up is a big congrats to @CocaCola for nailing what consumers in 2019 really want.

[Thank you @eliotwb for flagging.]

3/ This one from @Oreo (h/t to @ataussig) was nice to see for the people that don't get enough frosting from a typical @Oreo Reminds of me the press release @Gillette is going to put out in Summer of 2020 announcing the 6th blade.....

@Oreo @ataussig @Gillette hey @ataussig......Oreo liked that tweet....not realizing we were being sarcastic. Come on- that made your day.
@Oreo @ataussig @Gillette 4/ Congratulations to @Coffeemate. You are a) selling a product that is horrible for consumers and b) losing market share, but still decide to double down on unhealthiness. Takes courage. [h/t to @KivaDickinson for finding]

businessinsider.com/coffee-mate-is…
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Ryan Caldbeck
@ryan_caldbeck
I love the question @aleksizy

1/ To clarify: if someone had the same data as Helio, they would still need to stitch that data together using entity resolution, which we’ve found to be an enormously challenging task.
2/ Here is more on ER:

[I know you already recognize this challenge, but for others]

circleup.com/blog/2018/05/1…
3/ If they cracked ER they would still need to provide more than just data — we think data is interesting, but it’s the ability to transform data into useful *non-commoditized* insights that others can use — be it CPGs, retailers, or investors.
Read 10 tweets
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Ryan Caldbeck
@ryan_caldbeck
I've been riffing a lot on how I think our society lacks an effective feedback loop between generations (outside of families). Product or content that allows a person to get thoughts on key life stages from those [10] yrs more senior.
Less emotionally charged than advice from parents or perhaps older siblings- and with 10x->1,000x the # of data pts to learn from. Lots of the most important topics discussed in a vulnerable and authentic way. Not advice giving, more just learning from other experiences.
Think of rookies on a sports team that learn from the vets. Think of how valuable those relationships often appear to be. In life/work there aren't really equivalents. I would find great value in being on both ends of that relationship.
Read 3 tweets
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Ryan Caldbeck
@ryan_caldbeck
no @sachin2528 no. No. I assure you that incumbents are not indifferent to the long tail.
I’ve talked with C level execs with 30 public consumer/retail companies in the past 12 months who are getting slaughtered by the long-tail and ask us to license Helio. (we don’t)

circleup.com/helio/
3 months ago I got asked to talk to the CEO of a F100 company. in front of his *entire* management team he said ‘we’re getting killed by the beeswarm of smaller companies. We can’t get visibility into them and don’t know how to react.'

Read 4 tweets

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Time to take some ownership of #disability organisations to ensure they do have disabled people at the top.

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