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1/ I'm going to start an ongoing list of just absurd innovation by big CPG. I will add to it over time.

It isn't really to put pressure on the leadership of these companies. I've tried to do that.......

2/ I'm just having fun.

First up is a big congrats to @CocaCola for nailing what consumers in 2019 really want.

[Thank you @eliotwb for flagging.]

3/ This one from @Oreo (h/t to @ataussig) was nice to see for the people that don't get enough frosting from a typical @Oreo Reminds of me the press release @Gillette is going to put out in Summer of 2020 announcing the 6th blade.....

@Oreo @ataussig @Gillette hey @ataussig......Oreo liked that tweet....not realizing we were being sarcastic. Come on- that made your day.
@Oreo @ataussig @Gillette 4/ Congratulations to @Coffeemate. You are a) selling a product that is horrible for consumers and b) losing market share, but still decide to double down on unhealthiness. Takes courage. [h/t to @KivaDickinson for finding]

businessinsider.com/coffee-mate-is…
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