He’s got exceptionally poor client qualification, is actively hostile to better branding, refuses to focus on what he is good at, charges too little, and has poor collection practices which are downstream of working for an unending collection of muppets.
This business wants to be a boutique pest control consultancy which specializes in “When you have already tried everything else, you call the Witcher”, probably spends 80% of engagements doing the same three things, travels at a moment’s notice, and charges a king’s ransom.
Note that the Witcher has the canonical problem of attempting to mix a charity and a consultancy, which is that if you can charge a king’s ransom then just do that and hire charitable specialists to give peasants gold rather than killing giant rats for them.
You can subcontract out the killing of the giant rats, subsidized down to free by killing dragons, to any of the host of options for rat killing who are not the }^*#^]ing Witcher.
