Thread by @gunjanm_

Aamir Khan feels unsafe to live in India, Farhan Akhtar protests #CAA_NRC without knowing the facts & Deepika Padukone shows up at JNU to support Aishe Ghosh. It can’t be a coincidence and it’s not. They are all managed by a Mumbai based company - Spice PR 👇#DeepikaPRBackfires

This is how the PR machinery works. They have creatives, content, strategy all figured out much before the actual event. Right after Deepika left from JNU, the following creatives started floating on SM platforms like Twitter, FB, Instagram, Snapchat, etc. #DeepikaPRBackfires

Soon within 24 hours #ISupportDeepika was trending at No. 1 in India with 236K tweets and No. 3 in Worldwide trends with 234k tweets. But how did they get so many tweets in 24 hours when #BoycottChhaapaak was trending at No. 2 with just 177K Tweets? Weird no? #DeepikaPRBackfires

Here’s how! On #ISupportDeepika trend, you’ll see a series of tweets with same content, same photo literally copy pasted by handles. Also, PR companies get blue tick handles to tweet it for (Rs. 500 I assume 😉) which pushes the trend further. #DeepikaPRBackfires #DeepikaAtJNU

Since it’s 2020, a lot has changed in the last decade including the leadership in the country. This PR mechanism backfired when different accounts started tweeting movie tickets for the same cinema, same show & same seat number! Tell me about using brains 🤦‍♀️ #DeepikaPRBackfires

Here’s the surprise..... The grand revelation was the seat map of the cinema for this popular 9 am show at Sentrum Mall that everyone’s booking. No jokes but there was only one seat booked i.e. A-13 at Rs. 110/- only 🤣🤣🤣🤣 #DeepikaPRBackfires #Chhappak

The PR team gathered all the big blue tick handles from Bollywood, Media, Lutyens to tweet in support of #DeepikaPadukone, however a tweet from @peaceforchange came out of syllabus 😂 This tweet was later deleted for reasons unknown 🤪 #DeepikaPRBackfires #Chhapaak #DeepikaAtJNU

This is when all the nationalist & pro India handles on Twitter understood the strategy and decided to #BoycottChhapaak. Instead of watching #Chhapaak everyone decided to watch #TanhajiTheUnsungWarrior #DeepikaPRBackfires

This trend #BoycottChhapaak was pushed even further once the reviews of both movies were published by Taran Adarsh and many other critics. Suddenly the word of mouth spread and people started booking #TanhajiTheUnsungWarrior. #TanhajiReview #ChhapaakReview #DeepikaPRBackfires

Provoking this was a huge uproar when the filmmakers changed the name of the accused in the film to appease a certain community rather than showing the facts and reality. This was followed by the real victim’s Wikipedia page being tampered with. #DeepikaPRBackfires #Chhapaak

@IndiaToday did a trend analysis between #ISupportDeepika vs #BoycottChhapaak with the former leading. Lutyens media fails to understand the nationalist wave just like they undermined it during the 2019 elections. Some people don’t learn from their mistakes. #DeepikaPRBackfires

Irony is Deepika Padukone’s #Chhappak had to shelve out millions for this failed PR strategy and Ajay Devgan’s #TanhajiTheUnsungWarrior got free publicity and PR from the nationalists on Twitter + word of mouth. Look at the show schedule for the second day #DeepikaPRBackfires

Then comes the Box Office figures of Day 1 which would give a good analysis of this PR strategy. The end result:

Tanhaji - Rs. 16cr.
Chhappak - Rs. 4.5cr.

Filmmakers need to understand there is a difference between virtual trends vs real trends. #DeepikaPRBackfires #Chhapaak

Lesson for Bollywood & PR companies to learn & understand that Indians are emotional and ultranationalists. I reiterate, we have more nationalists and patriots in India than you can even imagine. Don’t take us for granted, you’ll are just a handful! #DeepikaPRBackfires #Chhapaak

Having said that, #DeepikaPadukone has the freedom to support whomever she wants but not those who hail terrorists, those who want to break India in to pieces and those who pelt stones at our Amred Forces. Remember, India will #NeverForgive and #NeverForget. #DeepikaPRBackfires

Keeping #DeepikaPRBackfires aside, one should watch the movie for the acid attack victim Laxmi Agarwal who has been through this trauma and misery. This is a tribute to Laxmi and many such girls. Also, please donate generously to NGO’s who look after these acid attack victims 🙏

I came across this article by @htTweets. I would request everyone to read this article and judge for themselves if they should watch the movie or donate money directly to Laxmi Agarwal, a single mother and in dire need of money and other acid attack victims 🙏#DeepikaPRBackfires