Thread by @ArmaniTalks

Build your personal brand around YOUR interests.

That's the best long term strategy.

Seeing what the market is talking about, writing platitudes, and bickering may get you short term success.

But building your brand around your interests gets you skilled as fuck AND it's fun.

We live in the era where we can use technology to level us up.

And more importantly, we can use technology for creative endeavors.

There has never been a moment like this in human history....

Creating technology is a primal act.

Very similar to needing food, shelter, water etc.

May not look like it at first.

But our ancestors have been creating technology for centuries.

Technology is a series of processes aimed to make something easier.

A sharped rock was a form of technology.

It was meant for hunting.

Taming fire was a form of technology.

It was meant to make use of the hunted animal...

You get the point.

For the longest time, technology was used for survival purposes.

Then mankind evolved.

Technology went onto automate labor.

A lot of busy work is now a thing of the past

Know what that means?

'What?'

Technology is now being maximized for creative pursuits.

That's the future.

Back in the days, it would have sounded crazy to see yourself talking.

Public speakers couldn't even fathom something like that.

Nowadays, it's a reality.

It's called YouTube.

Sometimes it seems a little spooky.

Seeing a digital Armani talking on screen as I upload a YouTube video.

But no. We are living in a different time.

A time many of us take for granted because we lack historical literacy.

You can call it a personal brand.

Or you can just call it holding yourself accountable

Or you can call it creating your identity in real-time.

Self-actualization.

Whatever you call it, you now have the technology at your disposal.

Confidence Building = Skill Building

Some wonder why they don't feel confident.

And if you ask them what they have to feel confident about...

They got nothing to say.

It's because they haven't invested in themselves.

The best way to invest in yourself is to double down on a few skills that can eventually take up a life of its own.

Then document that journey or your social media of choice.

You don't even need to make it public.

Can keep it private.

But the more you talk about & review your interests...

The better you become at them.

It becomes ingrained in your reticular activating system & you polish up the skill/s.

A personal brand can hold you accountable for growth if you leverage it the right way.

Don't get caught up in the externals.

Double down on the internals.

Use the personal brand to:

-Get more skilled
-Become a better writer
-Become a better speaker
-Enhance creativity
-Learn about yourself
-Engineer your future

etc.

Along the way, the right people will find your page.

And insights which are becoming routine for you will be new to them.

That's when you can go from creator -> teacher.

Only if you choose to do so tho

First humans shape technology.

Then technology shapes humans.

Technology simply amplifies the character of those using them.

They aren't evil. They are beneficial with the right intent.

All in all, you leave a more skilled individual.

You learn to tame the mind.

And now you got something to be confident about.

That's how you LEVERAGE technology.

Pick a skill/s & become hella good.

Your creativity will be a HIGH ROI investment for your future.

So make sure you are making your moves wisely in the present.

For more personal branding insights, follow @ArmaniTalks