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I am sincerely shocked that so many people think it's OK to yell at customers if they "deserves" it.

Is it OK to yell at your subordinates if they make mistakes? What about your spouse? Younger siblings?

There is NO excuse for either physical or verbal abuse.

None whatsoever.
When you feel the impetus to yell at an unreasonable customer, just assume for a minute that you're running an international business.

You will lose your job (on the spot) if you're rude to a customer in an intl business.

Control yourself, smile, and ask how you can be of help.
I once fired a lady from my company and she went on to join another company that hired me as a consultant.

She decided that the best way to show me she's the new boss is by being rude and obnoxious.

I told my people, "Remember, she's the client. She pays our salaries."
The client/customer pays your salary.

Be nice (even when they're a rude) or get a job that's not customer-facing.
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