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I like this social proof (from M1 Finance, a discount brokerage) that the promotion they are emailing about frequently has seen good uptake from other users:
It both should make people marginally more likely to interact with the promotion and should decrease the rate of karma burned with non-interested users, since you do the calculation "OK, you think this is actually plausibly in my interest since I can see people like it."
"How are they as a brokerage?"

My favorite discount brokerage, largely because they abstract away orders from the user. (You put in your desired allocations and they Figure It Out.)

My financial situation is complicated so I will probably not use them for more than funny money.
"Complicated how?"

Major curve ball thrown at essentially all financial institutions: "How comfortable are you with someone who is a US citizen but lives in Japan, with tax obligations in both countries, who is keenly sensitive to your exchange rate and margin rates?"
If your situation is also complicated I think the best current option is Interactive Brokers, which is simultaneously wonderful, but it is definitely the C of discount brokerages. "If you shoot your own foot off, that's on you. You knew what you were getting into."
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