Thread by @JuiceboxCA

Makall has 269k TikTok followers.
Makall only has 10 posted TikToks.

What’s driving Makall‘s following?
- a single, clear content purpose
- a story people want to hear
- natural talents perfect for TikTok

Here’s a 16 tweet thread of analysis + an interview w/ @MakallLauren:

MAKALL’S STORY: Makall Lauren just entered the @DisneyInterns program.

Very coveted. Certainly something we’re all curious to know more about. When her first Disney video took off (below), she archived her old posts am& dedicated her TikTok to her new Disney life.

SINGLE PURPOSE: when someone hits your profile, they’ve gotta be able to immediately tell what to expect from you to consider following your acct.

Her bio + cover frames make it very clear: she’s at Disney and telling people about Disney.

Easy follow decision.

HER SECRET SUPERPOWER:
Girl can singgggg. Like. Disney sing.

So not only is she sharing the story of a Disney intern, but she’s got an extra skill she’s worked into it. That’s a tremendous additional hook that’s perfect for TikTok.

This singing proof video? 5M views.

Her growth stats:
First Disney video: Jan 21, 900 follow
Singing proof vid: Jan 24, 45k
Follow thanks vid #1: Jan 28, 150k
Follow thanks vid #2: Feb 5, 200k
Today: 269k

That’s +268k followers in 23 days.
People clearly love where she’s headed.

Here’s a smart tactical move from her singing proof vid: referencing her page’s full thesis.

Adding “my working at Disney videos” as text overlay naturally made new viewers check her page after this went viral.

Now she has 2 hooks:
- Disney intern story
- incredible singing

PERFECT CONTENT TEMPLATE: Makall’s found a format that’s repeatable & consistently a good watch.

She ties a moment (move-in day) to a thematically-relevant Disney song (Frozen’s For The First Time In Forever) that she’s actually singing (great talent).

Compelling every time.

Okay, enough of my personal analysis - let’s talk about my convo with @MakallLauren & her own thoughts on her channel.

FOLLOWING TRENDS: The average TikToker will mostly follow content trends. It’s fun! Doing that dance or audio cover everyone’s doing is a blast & big appeal.

But many creative types will aim to make something new, for both artistic fulfillment & to offer something unique.

“I can’t imagine sitting around for hours in a day thinking of how to edit something to make other people happy other than myself. When anyone makes art, you should think it’s good and the success should speak for itself.”

- @MakallLauren on creativity & her TikTok approach

WHAT’S NEXT?!?!
Cliffhangers are common on TikTok. Creators often use the “check back for how this went” to drive people to follow.

Makall does that naturally through her channel. Every post continues the story of her in the Disney Intern Program. We want to know how it’s going.

“There’s a level of suspense not knowing what exactly that I do for Disney that keeps people checking back to find out.” - @MakallLauren

UNFAIR ADVANTAGE: it’s a business concept you probably hear on Shark Tank, but also vital for content.

What content can you provide, that’s interesting to a specific audience, that’s fulfilling for you, that only you can provide?

@MakallLauren nails that w/ Disney + her voice.

“I’m definitely not the first person to do the [Disney intern] program, but I knew from my 16 year old sister that the platform was typically dominated by 16 YO content creators and nobody on the app had anything to do with Disney [intern program]. - @MakallLauren

In chatting w/ @MakallLauren, a big thing I took away: she really does love Disney.

She’s making content about her life & truly cares to make sure her favorite company is well represented by what she’s doing. Her career w/ Disney comes first, but she loves sharing that journey.

We’ll end this w/ my personal favorite of her videos one more time - love a good “it’s really me!” post, love her voice, love what she’s sharing with the world.

Thanks for reading, y’all.