Star Wars just had 10+ min event in Fortnite that included:
- an exclusive movie trailer
premiered INSIDE the game
- a custom game scene w/
the Millennium Falcon
- a live interview w/ JJ Abrams
- PLAYABLE LIGHTSABERS
Quick thread + analysis:
- an exclusive movie trailer
premiered INSIDE the game
- a custom game scene w/
the Millennium Falcon
- a live interview w/ JJ Abrams
- PLAYABLE LIGHTSABERS
Quick thread + analysis:
EXCLUSIVE TRAILER: here's what it looks like when you premiere a trailer inside a video game.
Remember, this isn't about viewing fidelity. This is about showing @FortniteGame fans that @starwars appreciates them.
Remember, this isn't about viewing fidelity. This is about showing @FortniteGame fans that @starwars appreciates them.
JJ ABRAMS INTERVIEW: @geoffkeighley chatted w/ JJ in the most Fortnite way possible: alongside a dancing stormtrooper.
V funny, v entertaining, v smart for appealing to @FortniteGame fans. The most exclusive moments In-game, the better for both parties.
V funny, v entertaining, v smart for appealing to @FortniteGame fans. The most exclusive moments In-game, the better for both parties.
IN-GAME SCENE: the event started with the Millennium Falcon appearing, dogfighting with TIE fighters.
The scene itself? Awesome. And starting this way gave players time to jump in for the event, pre JJ interview + trailer.
The scene itself? Awesome. And starting this way gave players time to jump in for the event, pre JJ interview + trailer.
IN-GAME CTAs: two polls were ran during the event. The first guessed the scene's subject matter, the second asked fans their favorite lightsaber colors.
Did the polls affect anything? No.
But players felt involved.
Did the polls affect anything? No.
But players felt involved.
PLAYABLE LIGHTSABERS:
@FortniteGame players already got a trailer + JJ appearance, but their fav moment may have been what came next.
TIE fighters chased off the Falcon, leaving this chest. When players opened it, I laughed out loud at the chaos.
@FortniteGame players already got a trailer + JJ appearance, but their fav moment may have been what came next.
TIE fighters chased off the Falcon, leaving this chest. When players opened it, I laughed out loud at the chaos.
7/ THE VALUE OF FORTNITE:
Wonder why @starwars would invest so heavily in @Fortnite Game?
As of March 2019, @FortniteGame has 250 million players.
It's a colossal, invested audience that loves to come together & can hugely life brands.
Wonder why @starwars would invest so heavily in @Fortnite Game?
As of March 2019, @FortniteGame has 250 million players.
It's a colossal, invested audience that loves to come together & can hugely life brands.
8/ GIVE THE PEOPLE MORE:
This was a trailer.
And interview.
And game scene.
And playable weapon.
One little exclusive isn't good enough anymore. Hit fans with as much value & opportunity to participate as possible.
This was a trailer.
And interview.
And game scene.
And playable weapon.
One little exclusive isn't good enough anymore. Hit fans with as much value & opportunity to participate as possible.
9/ CHANNEL STRATEGY: this is where channel / comms strategists can't just know social anymore.
You've gotta be able to immediately learn new distribution styles & master them. And now, Fortnite is one of them.
You've gotta be able to immediately learn new distribution styles & master them. And now, Fortnite is one of them.
10/ YOUR BRAND MUST ACTUALLY ADD VALUE FOR USERS
The lightsaber is beloved.
We all want a lightsaber.
So Star Wars + Fortnite
gave players lightsabers.
Now players are swinging around an insanely fun, branded advertisement every time they're in Fortnite.
The lightsaber is beloved.
We all want a lightsaber.
So Star Wars + Fortnite
gave players lightsabers.
Now players are swinging around an insanely fun, branded advertisement every time they're in Fortnite.
