-Don't vote for someone unqualified or too inexperienced for the job
-Don't vote for someone too old for the job or unlikely to be able to finish the term of office
-Don't vote for someone who doesn't deserve the job but is trying to buy the office
-Don't vote for someone whose views have suddenly changed just in time for new campaign ads
-Don't vote for someone whose base of support is actively hostile to the rest of the party
-Don't vote for someone who offers the past as an acceptable alternative to the future
-Don't vote for someone who shies away from the big problems we face
-Vote for the candidate with the clearest, best articulated plans
-Vote for someone who can unite the entire party
-Vote for someone who will be the best next president of the United States