Thread by @toperants

Sell anything on Social Media? Then you understand how hard it can be creating content that attracts potential clients who are ready to become PAYING customers

Learn how to Easily Implement the 2020 Social Media Content Calendar That'll Generate Sales In any Business

A THREAD

Let’s begin.

If we were to breakdown the entire year in terms of number of weeks, there are 52 weeks in a year. What this means is that there are…

52 Mondays
52 Tuesdays
53 Wednesdays
53 Thursdays
52 Fridays
52 Saturdays and
53 Sundays in 2020

Now that we know exactly what we are dealing with, the next step will be to “theme” each day of the week.

I’ll show you how I successfully themed Monday to Sunday and then I’ll tell you why you need to theme the days.

Let’s start with Monday.

Ever heard of Monday Motivation?

It’s a slogan that was circulated on social media platforms, under the hashtag #mondaymotivation. The idea is to post positive messages on a Monday, with the aim to inspire productivity because of the widely known “Monday blues” phenomena

When it comes to social media for marketing and sales, the idea is to use the Monday Motivation concept to create or inspire both a conscious and subconscious level of awareness in your audience, about the product or service that you sell.

You simply take the broad concept and streamline it to the products and services you sell.

A typical Monday Motivation post consists of motivational and inspirational quotes such as:
- Failure will never overtake me if my determination to succeed is strong;

- Only I can change my life, no one can do it for me;
- Good, better, best, never let it rest. Til your good is better and your better best

If your business is Real Estate,

…a great way to leverage on the Monday Motivation concept is to post quotes too! However, these quotes must be about Real Estate.

Good examples of Real Estate quotes include…
1. If you don’t own a home, buy one. If you own one, buy another one. If you own two, buy a third

2. Owning a home is the keystone to wealth… providing finance, affluence and emotional security.
3. Land monopoly is not the only monopoly but it is by far the greatest of monopolies.

Maybe yours is the legal profession, there are legal quotes too,

Such as:
- Without law, men are beasts;
- Behind every argument is someone’s ignorance;
- The safety of people shall be the highest law.

Is yours hair care? I’ve got some for you as well:

1. Good hair cannot stay home on a Monday;
2. Too much Monday, not enough hair spray.

You get the idea?

I bet your next question will be “So, where do I get these quotes?

Simple, GOOGLE it.

Now, let’s find out why you should theme the days of the week

Did you know generating 52 pieces of content for Monday automatically addresses the issue of consistency?

You will never run out of what to post on Monday. It eliminates the need to think on the spot. Yes, you can avoid “Social Media Block” altogether.

Because you are posting content that is not only different from the usual “buy my stuff” posts,

It automatically shifts your position from not just seller but to ‘expert’.

With the shift, the perception your customers and potential buyers have about you and your business is heightened.

Using these simple step, your only job will be to search for 52 quotes that are centred around what ever it is that you promote online. But you also need to design graphics and insert these quotes on it.

Up next, Tuesday.

On Tuesday, we focus more on educating your audience about the products and services that you sell. Beyond that, you can also demonstrate how it works, and show the different ways these products and services should be used if they do decide to make a purchase.

So it’s easy to guess what Tuesdays will be themed as…Tips Tuesday.

By giving tips about your products and/or services, you will be perceived to have better access to special or inside sources about whatever it is you’re promoting online.

This simple step creates a shift in the mind of your target audience because it helps them:

Envision themselves as customers, even without buying anything;
Build trust and seek to start conversations with you about what you are promoting online;

Once you provoke these type of reactions, you are already engaging in the art of “subtle selling”.

So let’s get into the details of how to use this for your business, no matter what you sell.

I’ll use 3 different industries to demonstrate this.

If your business is about Digital Marketing here are a couple of tips you can give:
- 5 Steps for writing ad copies that won’t get disapproved;
- 3 major steps to consider when designing graphics for Facebook ads

Skin care? These are tips that you can give:
-Exfoliating with Sugar versus exfoliating with Salt;
- Sunscreen for dark skin. Yes or No;
- Why everyone needs a 5 step facial regimen

And again, you might ask, how do I come up with these tips?

One major tool that I use is Google.

Just go to google.com and type in "Tips for skin care”
Browse through search results for content to summarise and post on social media.

To make your page more creative and fun, you can use GIFs and videos.

Wednesday is mid week, things are starting to cool off. The “Monday” pressure isn’t there anymore and most people are already looking forward to the weekend, so I always say; introduce some comic relief.

I like to call it #JokeWednesday.

On this day, jokes, memes and even riddles can be used.

Now do not forget that we take the concept of sharing jokes and making people laugh and streamline it around the products, services or the industry that our businesses are in.

Here is an example of a Real Estate Memes

Here is an example of a skin care memes

You can get a lot of memes just by searching Google. All you need to do, is type in your main key word(s) like real estate or day care and add the word ‘memes’. Like this (finger emoji)

There should be a day dedicated to ‘hardcore selling’ and that day is Thursday. This is the only day you are allowed to be upfront and centre with your pitch or sales message. Put your offer out there, with the prices, and ask people to buy. I themed the day

PitchThursday

You already have the products and service so there is no need to look for content.
Friday is for getting to know your audience better. The best way to engage them is by asking questions. I themed the day…

FeedbackFriday or FridayQuestions

Here are some of the questions you can ask no matter your industry:
Does __________ cause __________ and how can I get rid of it?
What is your ultimate __________ goal?
What’s your favourite __________ for your __________?

For a skin care company
What is your ultimate skin care goal?
What is the one thing that you’ve done to your face that you’ll never do again?

For a Real Estate company
What’s your favourite colour for your home interior?

Saturday is for curated content in your area of business. This includes interviews, blog posts and articles, YouTube video reviews, amongst others.

Sunday is the only day that you are allowed to take the day off.

And it’s a wrap! But, let’s address the Elephant in the room.

Now, not everyone can execute a DIY solution. Some have even attempted to implement this unique content technique and have gotten stuck on the way. Others neither have the time, the energy nor the patience to spend time brainstorming motivation quotes and such.

Others are too preoccupied with more profitable aspects of their businesses to actually generate content themselves

Your next best option will be to hire a social media manager

To hire one will cost you anywhere from N25,000 to N50,000 per month, per platform and sales are not even guaranteed. For an entire year, at the least cost, you’ll spend a minimum of N240,000.

And this fee applies to Social media managers who are either at the beginner or intermediary level. A professional social media manager like myself, collects N150,000 or more.

So, if you’re a small business then hiring a Social media manager is probably not in your budget right now. So you’ll probably attempt to do it yourself, right? But the question is for how long can you keep up the daily posts, stories, and commenting before...

the pressure of acting as product developer, marketer, accountant, customer service, logistic agent & social media manager become too much?! Then like hundreds of other Nigeria businesses you’ll stop posting and miss out on the thousands of customers you can BE attracting online

This is why the 2020 Social Media Content Calendar for SMEs is for you. Get a year’s worth of social media content, for only ONE month's salary for an in-house social media manager! Order yours here paystack.com/pay/smcc