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The mad scientists who engineered healthier sugar that actually tastes good. read.medium.com/bGRCTqU
@DouxMatok is one of several startups racing to develop new sweeteners for the growing market of health-conscious shoppers.

read.medium.com/bGRCTqU
Unlike artificial sweeteners that try (and often fail) to replicate sugar’s delicate taste, DouxMatok takes a radically different approach: it reduces sugar by 40% without compromising texture or taste.

read.medium.com/bGRCTqU
Normally most of the sugar you eat never sees your taste buds — 80% of it goes directly to the digestive system.

DouxMatok’s reengineered sugar allows for better delivery of flavor to land on taste receptors, eliminating the need for more added sugar.

read.medium.com/bGRCTqU
"In a blind taste test conducted by Nielsen, 59% of 120 participants preferred a Nutella-like spread made with DouxMatok over one made with conventional sugar." — @rrrins

read.medium.com/bGRCTqU
"Still, it’s a process that could prove difficult to scale."

Plus, DouxMatok is also facing some competition within the modified sugar space.

Read the full story. 👇

read.medium.com/bGRCTqU
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Marker by Medium
@MRKR
NEW: The untold story of how Homepolish’s extremely Instagrammable house of cards came tumbling down. read.medium.com/vBdBDGQ
Homepolish CEO Noa Santos' plan was to simplify the fragmented interior design world and make it affordable to the masses.

But behind the company’s glossy Instagram feed was a messy reality, according to @MRKR's interviews with employees and designers. read.medium.com/vBdBDGQ
"Instead of building a design juggernaut, the founder constructed something much more precarious — a fear-based culture where sound strategy couldn’t flourish, and where the pressure to grow led to reckless decision-making." — @courtneybrubin read.medium.com/vBdBDGQ
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Santiago Palladino
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G. Elliott Morris
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Medium
@Medium
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Wendy Siegelman
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Nathaniel Whittemore
@nlw
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