1) HAMMER electability. "Joe is Hillary 2.0. Hillary lost to Trump, Joe will too. I'm FDR. FDR won 4 times. I'm the safe option"
2) Don't say political revolution or dem socialist again. Say you're the moderate/ centrist. Polls show that. Biden is extreme.. (1/3)
3)micro-target a message to each state on the issues that matters most. Michigan is trade, trade, trade. Florida is Social Security.
4) go tit-for-tat with... (2/3)
Don't overthink it. These 4 steps and Bernie can win. (3/3)