Founder: dweeb who defaults to raising funding with little to no traction and shit model, pivots if these get hard. Wears black shoes with whit soles.
SMB owner: does ANYTHING to survive and provide. A cockroach.
SMB owner: you’re fuckimg livelihood. There are no bailouts. This HAS to work or my family doesn’t eat and I’ve screwed anyone who lent me money to start. This isn’t a game.