This is very important. I had been preferably using Black gifs for representation.
The nature of #communication is that how you intend it and how others may receive it will pass through many other filters as well as sources of trauma.
When in doubt err on side of caution.
The nature of #communication is that how you intend it and how others may receive it will pass through many other filters as well as sources of trauma.
When in doubt err on side of caution.
https://twitter.com/amoytheemd/status/1343063834760781829
While I have not received any feedback that my gif use is inappropriate one should not wait to be told. Going to be sure to apply an additional lens and filter.
Caution: Some who call themselves #communication “experts” may be about promotion rather than reliable #DEI or results
Caution: Some who call themselves #communication “experts” may be about promotion rather than reliable #DEI or results
In particular, when you look at who to trust or emulate on #SciComm or #MedTwitter, take note of who is effective at communicating their point, does not need to delete, can post on important topics with least misinterpretation, while maintaining the broadest audience.
#SciComm & #marketing are VERY different things. First, democratizes information, breaks down silos/walls, is accessible to all.
ALWAYS vet & verify, even when rapidly changing situation.
Inaccuracy or pattern of bias will harm trust, especially in marginalized communities.
ALWAYS vet & verify, even when rapidly changing situation.
Inaccuracy or pattern of bias will harm trust, especially in marginalized communities.
“Reputation management” & “optics” are what brands do.
Even so, trusted brands offer accuracy & reliability. Make your “person brand” be known for that.
Marketing techniques are increasingly common in #healthcare. When done wrong, victim blaming, like: linkedin.com/posts/usnehal_…
Even so, trusted brands offer accuracy & reliability. Make your “person brand” be known for that.
Marketing techniques are increasingly common in #healthcare. When done wrong, victim blaming, like: linkedin.com/posts/usnehal_…
Brands often “segment” the market and cater to only one type of customer, particularly those seeking prestige, status symbols to mark self as “elite”, a certain “experience” from a product.
#Healthcare or #publichealth, is intended for all & has opposite best practices.
#Healthcare or #publichealth, is intended for all & has opposite best practices.
Thing is, our brains are VERY shaped by images in a consumerist society right from birth. We know images of Black folx have been misused for centuries and when we use Black gifs we may lack the right lenses to correctly examine what we are signaling. pbs.org/wnet/african-a…
Comparisons can be effective. “Seeing is believing”, right?
There has been deliberate juxtaposition of racial images to tell us what/who is beautiful, trustworthy, noble, etc.
It was a form of comparative of competitive advertising.
fastcompany.com/1835976/differ…
There has been deliberate juxtaposition of racial images to tell us what/who is beautiful, trustworthy, noble, etc.
It was a form of comparative of competitive advertising.
fastcompany.com/1835976/differ…
We have to be extremely careful with images of minoritized, especially Black, folx given this history as well as the current day events that happen when “good” and “service” cannot be recognized by those in authority like this response to #BlackExcellence
nytimes.com/2020/04/14/us/…
nytimes.com/2020/04/14/us/…
This repeatedly is seen on #MedTwitter as well. The people most successful at #community #outreach are often labeled as “unprofessional” by those teaching or publishing on “#professionalism” - hence your own lens/filter is likely wrong/racist/biased.
ssir.org/articles/entry…
ssir.org/articles/entry…
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