Thread by @oluwole_dada

IMPROVING YOUR COMPETITIVE ADVANTAGE AS A SERVICE PROVIDER DAY 5

lnkd.in/eTyjMmvM (Read DAY 4 here)

There are many other things though intangibles that can distinguish you from your competitors. ....

#environment #hotel #hospital #restaurant #nigeria

Some of these include your parking space, ambience of your office or environment and possibly the cleanliness of your environment.

#brand #experience #security

If you have a restaurant and people find it difficult to park or they have to park on the main road at the risk of being caught by law enforcement agents, then you may be losing clients without knowing.

Either it is a hospital, hotel, restaurant, supermarket, spa or service centre, one of the things you must put into consideration in the design of your office or environment is the parking space for your clients or customers.

There is a supermarket in Nigeria called Shoprite. You can be sure of a parking space when you are going shopping. Hardly will you see an outlet of that brand without a parking space.

Someone might say what is in a parking space. There is so much in a parking space because your competitors who have parking spaces will attract more customers than yours without a parking space.

You must not only stop at having a parking space, you must ensure the security of your customers' vehicles. All these intangibles provide exceptional experience to customers and they could differentiate one service provider from another.

Someone is asking, I am in an area where there is no parking space, what can I do at the moment? You may need to provide assurance to existing customers about the safety of their cars parked around your facility and then...

... you can place an advert that indicates your provision for where your customers can park whenever they come around.

To be continued...