Thread by @RohanIrvine

Next up is @juliakaiulani with 'Great Design is for Everyone'
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Julia is the head of product research at Moo.
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How do you cultivate an appetite for learning? Julia will talk about building the research culture at Moo.
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Common challenges with building a research team.
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Before Julia started at Moo this was the state of research.
Mostly focus on usability research after development was done.
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What's it like now?
Many more stakeholders want research
Expanded the types of research
Expanded the research team with another hire.
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Challenge 1: Scale capacity to serve larger team.

Strategy 1: Make it as lean as possible
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Make the scope lean.
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Make the methods lean: figure out what the minimum insights you need to move forward are.
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Make the analysis lean.

It can feel scary to let go of extensive documentation, but sometimes we use them as armour to justify what we do.

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Make your deliverable lean.
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Strategy 2: beg borrow and steal resources from other teams. Help develop designers research skills.
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Borrow capacity. Data analysis takes up the most of your time, we use collaborative analysis or get stakeholders to run their own analysis.
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The key is to have:
Guidance and coaching before data review
Review & clarification of observations
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Strategy 3: Expanding our capabilities as researchers.

We don't come as full stack researchers, bit you need to learn and apply various methods and techniques.

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How do we develop our skills as researchers?
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Create ceremonies / spaces for reflection and learning.
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The ceremonies are important for the behaviours that they reinforce.
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3. Cultivating internally and externally learning networks.
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Challenge 2. How do you maximise the value of research in the organisation?
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Solution 1: ongoing education.

This is how Julia is trying to approach it. (Better image to be supplied later)
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Julia has implemented a feedback step before delivering recommendations after research, engaging stakeholders and getting their feedback.
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Sometimes a business isn't ready to absorb an insight. So archiving and managing insight storage is important.
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What is Julia looking ahead to implement?
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Thanks so much Julia!
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