Cambridge Analytica is Goebbles 2.0
See if you can match the Goebbles rules for propaganda to the CA talking points! Its fun :)
psywarrior.com/Goebbels.html
See if you can match the Goebbles rules for propaganda to the CA talking points! Its fun :)
psywarrior.com/Goebbels.html
1. Propagandist must have access to intelligence concerning events and public opinion.
.. yup, looks like CA does that. ✅
.. yup, looks like CA does that. ✅
2. Propaganda must be planned and executed by only one authority.
a. It must issue all the propaganda directives.
... "we wrote the speeches [for Kenya]".. CA's on a roll.. ✅
a. It must issue all the propaganda directives.
... "we wrote the speeches [for Kenya]".. CA's on a roll.. ✅
4. Propaganda must affect the enemy's policy and action.
b. By openly disseminating propaganda whose content or tone causes the enemy to draw the desired conclusions
definitely looking good so far... ✅
b. By openly disseminating propaganda whose content or tone causes the enemy to draw the desired conclusions
definitely looking good so far... ✅
6. To be perceived, propaganda must evoke the interest of an audience and must be transmitted through an attention-getting communications medium.
that is literally CA's entire public brand... ✅
that is literally CA's entire public brand... ✅
7. Credibility alone must determine whether propaganda output should be true or false.
CA says what matters is whether something is plausible... so, definitely ✅
CA says what matters is whether something is plausible... so, definitely ✅
10. Material from enemy propaganda may be utilized in operations when it helps diminish that enemy's prestige or lends support to the propagandist's own objective.
literally everyone does it, but what the hey, ✅
literally everyone does it, but what the hey, ✅
12. Propaganda may be facilitated by leaders with prestige.
CA definitely all over this one (cf. Kenya) ✅
CA definitely all over this one (cf. Kenya) ✅
13. Propaganda must be carefully timed.
a. The communication must reach the audience ahead of competing propaganda.
b. A propaganda campaign must begin at the optimum moment
This was literally Nix's speech at that marketing conference, no? ✅
a. The communication must reach the audience ahead of competing propaganda.
b. A propaganda campaign must begin at the optimum moment
This was literally Nix's speech at that marketing conference, no? ✅
14. Propaganda must label events and people with distinctive phrases or slogans.
a. They must evoke desired responses which the audience previously possesses
b. They must be capable of being easily learned
another freebie. ✅
a. They must evoke desired responses which the audience previously possesses
b. They must be capable of being easily learned
another freebie. ✅
16. Propaganda to the home front must create an optimum anxiety level.
emotions, particularly fear, are a key part of the CA pitch. ✅
emotions, particularly fear, are a key part of the CA pitch. ✅
18. Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.
well... seems like a pretty easy one for elections. ✅
well... seems like a pretty easy one for elections. ✅
