great work enabled by:
acdemia: more autonomy, vs
industry: more resources
spend time on: writing grants vs attending meetings
struggle with: impact vs secrecy
Anecdote: doing a careful user study in the field. CEO walked in, watched one user, said "I'm convinced", and walked out.
not everybody cares about sample size...
1) focus on outcomes instead of outputs!
limited energy, so be clear on how you'll have an impact
2) rally people to your cause by finding ways to help them!
you'll always be outnumbered, connect with things other people care about
3) pick your battles!
barry: universities can teach empathy, not just for users but for other stakeholders too.
brad: delegation is your best friend. you may not have time but you do have the resources