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Last night we finished Descent into Avernus, a 5th Edition D&D adventure about devils, dark secrets, and redemption.

In this post-campaign thread, I'll summarize some of my thoughts about the campaign, how I ran it, and what I learned in no particular order.

Heavy spoilers.🧵 A smattering of Avernus-themed items on my gaming table, mos
As a general disclaimer, this is not intended to be a review thread or a critique of the adventure's design.

Creating a 14-level campaign is a herculean feat. There will ALWAYS be something to nitpick, but I'd rather talk about what's to like. The team did a wonderful job. ❤️
I'm a bit of a Nine Hells expert! I got my start on the #DMsGuild before this book dropped, and before the players ever reached the Avernus section, I'd written or contributed to 5 hellish supplements, three of which are now Mithral Best sellers (in the top 1% of the guild)!
Read 32 tweets
Dear #DMsGuild peeps, I have the opportunity to draft edits to our content guidelines, and I'd like to start the process with reading YOUR thoughts and feedback.

Please read the rest of this thread and then respond here with specific, constructive suggestions you'd like to see!
Some notes:

I can't guarantee anyone's suggestions will be included even if I personally support them.

I'm not planning to respond to folx individually at this time.

I probably will be muting the thread until I'm ready to come back and review all replies.
Some more notes:

Content guidelines are listed in our FAQ at support.dmsguild.com/hc/en-us/artic….

It will be extra helpful for me if suggestions go beyond "be more specific".

I prefer having responses in one place, but if it's better for you, I'm always reachable at lysa@onebookshelf.com.
Read 3 tweets
We believe in family values here at Family Friendly TTRPGs.

And we have an important #DMsGuild product announcement coming soon.

But first, we believe that family values include the importance of educating ourselves. Today, we study art history.
On June 22, 2020, a #DMsGuild designer published an self-proclaimedly gay #DnD supplement with leather daddy vampires.

It was not family friendly.

And so, on June 25, the designer was asked to remove some of his art on grounds of it being not family friendly. Which all TTRPG supplements should always be.

Read 12 tweets
I learned so much as project lead on the #PrincessProjectAnthology! Passing that on with a retrospective/guide to #DMsGuild project management! Learn from your own and others’ mistakes. 1st tip: take notes when you hit stumbling blocks/could have used better workflows. 1/31
Our workflow for adventures: Pitch > Onboarding > Writing (1 mo) > Editing & Sensitivity Reading (1 mo) > 1st Pass Complete > Corrections Complete > Final Proofread > Layout Ready. That's a lot of back and forth! Your handoffs should be clear. I recommend a progress sheet. 2/31
In hindsight and in a smaller group I would ask for an adventure outline, because it helps clarify ideas and get everyone on the same track. I was happy with just rough and final draft for artists, and I—too late—instituted a second deadline for editors. 3/31
Read 32 tweets
I've been thinking about marketing and branding in the #TTRPG industry lately. I wanted to share some words of wisdom that I heard during my MBA that some writers, editors, and artists may find useful when creating projects for #dnd.

This is one example of a brand pyramid.
1/?
The idea behind the pyramid is that the "best" marketing is one that resonates on a deeper level with a customer by creating shared values. A brand that shares values with a customer resonates with them, usually leading to some degree of loyalty when it comes to future purchases.
For the purpose of this example, we're going to compare TTRPG products with soap.

The pyramid starts with Features: What is it? How is it different?

Early marketing from Dove would advertise that it contained cream. A creamy soap was unheard of at the time. It was different.
Read 13 tweets
Hello everyone! As a RPG designer that started on the #DMsGuild and has been branching out to Kickstarter for other content, I wanted to do a review of my sales activity from the OneBookShelf sites (DMsGuild and DriveThruRPG), and put down some thoughts and lessons I’ve learned.
My first product ever was a book of extra goblins stat blocks, back in 4/2016. Decided to put a price tag of $1 on it, and I’m glad I did. My little baby has been chugging along, and is one of my 4 Silver Medal products. I’m so proud of you little goblins.
I tried a series called the Villain’s Handbook, inspired by the villain profiles from Mutants and masterminds. I made these PWYW, because I wanted to start driving attention to my products, and I knew that PWYW generally attracted more downloads. And that seems to remain true.
Read 24 tweets
If you enjoyed my Avatar Thread / #YubiViews / Anything else I do and u wanna support me, here's a small thread of how you can! You are never obliged to do so, and I am exceedingly grateful for all and any support in all its forms!

Let's go! 1/7
1) The simplest way? Retweet stuff. It helps so much! I do a lot of stuff in the #DnD and #TTRPG circles, so it's great when people see my stuff!

2) I have a Ko-Fi: ko-fi.com/itsyubi Slinging me a coffee means so much to me and I am so grateful for each one!

2/7
3) I have a podcast! It's a #ttrpg #podcast DM'd by me, a pan, #nonbinary human, with a main campaign in #DnD5e and loads of other systems! We're full of #LGBTQ rep in cast and story, we've got goofs, plot, giveaways, and spook galore! @TheMortalPath for eps!

3/7
Read 7 tweets
We're a bit late to this #AprilTTRPGMaker thing, but we do want to participate, so let's catch up!

1. Who are you?
The primary user of this account is Ross Leiser, the Founder and Director here at Outlandish Adventure Productions, but there's more! (cont.
1. (cont.)
We also have an awesome graphic designer: @freeners, as well as a good friend of mine named Ted Bowman, who doesn't have a Twitter for me to link, but just joined the OAP design team.

We're just a group of nerds with weird senses of humor and a love of odd mechanics.
2. Where ya at?
When OAP was founded, we were located in Wilmington, Delaware, US. But, as of January, we've moved to Lancaster, Pennsylvania.
Read 31 tweets

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