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tony nog #FBPE @tony_nog
, 11 tweets, 3 min read Read on Twitter
1) The #Brexit Telly Analogy
a Leaver described Brexit as a Sky subscription-we can opt in or out of packages (sky sports/free movement of people)

But Brexit isn't like Sky, it's like Virgin Cable, you are in or out of TV/phone/ADSL

Pull up a chair...
2) I'm a Virgin media user who had TV, Broadband & Landline phone (which I have never used)

I want a bespoke #Brexit Telly package of just TV & Broadband. But Virgin don't do one. I can have Telly on its own & Broadband on its own, but that's actually more expensive
3) it turns out that whether I like it or not the whole Virgin package makes more sense and is better value than the individual bits. And I can't really pick the bits I want without paying a lot more.

Just like the Single Market & Customs union
4) of course I don't have to have Virgin Media at all. I can walk away, that's my right (no deal).
Only in this analogy there's no Virgin Media alternative. Sky costs a lot more & BT broadband only reaches other countries and not other UK cities.
So walking away has consequences
5) of course I can Vexit from Virgin Media with no deal. But my partner runs her business on broadband & the kids are Telly addicts (I'm a terrible father and didn't think of the kids when I "Vexited")

There'd be massive divorce grade disruption,which I haven't warned them about
6) I can of course threaten & bluster with Virgin Media for a custom deal, I can tell them it's ridiculous that they are bullying me into limited choices.

But they have other customers, who are happy with the packages on offer, and a model of working

Just like the SM & CU
7) I actually thought I was the most important customer for Virgin. I told the family Virgin needs me more than I need them. About half the family said "err...are you really sure about that?"

The other half said they preferred it when we had no broadband & only 4 channels anyway
8) So I'm left in a nightmare position. I don't want the landline in my Virgin Package, and I promised the family an even better deal.

But the landline is part of the deal, that's just how it works.

Just like free movement of people
9) I can take a family vote on getting broadband & TV from Virgin Media without having the phone line
I can also have a family vote on having these without a cable running into the house

It's just that both are impossible

Like separating the 4 freedoms - they come as a package
10) but (and thank you for getting this far) the analogy is even worse than this.

It turns out Virgin Media did a customer survey many years ago on how their packages should be put together.

And my idea for TV/Broadband/phone line was the winning idea!
11) I actually designed the package from Virgin Media that I'm now demanding they rip apart just for me.

Just as the UK designed and promoted the Single Market, which we now want to take apart.

Is it any wonder Virgin is saying "Bye, thanks for your business"

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