It required Brexiteers to willfully buy into fiction that May's mad customs plan was deliverable, even at a later date.
That has now failed. 1/
On money, on the level-playing field, on regulatory alignment. But.../2
That strategy doesn't fly now. And it must alter consideration of how EU side receives Chequers gambit /3
Noting that there is no majority for any deal, they may instead decide it is the direct approach that makes sense /4