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Claire Berlinski @ClaireBerlinski
, 25 tweets, 9 min read Read on Twitter
Have any of you ever gone to the "analytics" section of Twitter and looked at the socioeconomic profile of your followers? (I suppose probably all of you have and as usual I was the last person on earth to realize this was even possible.)
I was surprised: Why do I exhibit such a fascination over people who are interested in the weather? Or is it that everyone is interested, above all, in the weather, so everyone finds that this is the top-ranked category? What happens when you ask?
And why would my followers be so heavily weighted toward people interested in science, tech, space, astronomy, and our national parks? I mean, I guess I'm interested in all those things, but don't really talk about them that much, do I?
About 64% of you are married and 44% single--that sounds about right. And 39% of you are in "professional/technical" professions, which could mean almost anything. But no surprises there.
But I *was* surprised, and I suppose flattered, that my followers have a striking preference for "premium brands." I suppose that means I should market myself as "Claire Berlinski, Exclusive Premium Edition."
A lot of you are homeowners: 79 percent. (Why are you sharing this data? How does Twitter know this?) And one thing really jumps out: You're wealthy. Insanely wealthy. It would seem I haven't got a single follower who isn't loaded. Remember: global per capita GDP is USD $17,300.
So I don't feel at all bad reminding you that I'm raising money to finish writing this book, and I'm *so close* to the goal: I could even reach it today if all of my followers put in a dollar. I would be so grateful for it--I so much want to finish it.
I also feel confident that given the principle of marginal utility, those of you in those upper-income brackets, particularly, won't get as much utility out of that money as I will. You have no idea how far I can stretch 20 bucks--and how much of a difference it would make to me.
Here's where you live, but do you notice the strange thing I do? Those numbers don't add up to 100 percent. What do you conclude from that? Perhaps that I have a lot of followers who are careful about sharing personal data with Twitter? What happens when you ask?
Unsurprisingly, most of you are Anglophones. A large minority are Turkish speakers. But only a tiny number of you are Francophones, qui me surprend: peut-être c'est car l'usage de Twitter reste l’apanage d’une minorité des français?
Does anyone know what the difference is between my followers and my "organic audience?" Are the latter carbon-based and the former bots? Anyway, it mostly makes sense, but I'd expect to see more in France and fewer in Nigeria. Kóyo, my Nigerian friends! Sannu! Kedu! Bawo ni!
My followers' most significant consumer goods purchase is yogurt. No, I don't get it either. And for some reason, 41% of my followers are purchasers of "oral care," by which I assume they mean things like toothpaste, not--well, I'm sure it's things like toothpaste.
I don't know why they've taken such care to furnish me with statistics about what kind of after-market auto buyer you are, given that I'm not selling car parts, don't have a car, and never talk about cars, but they have. I wonder why?
But here's the strangest finding. What on earth do you make of this? This is the only statistic they *won't* allow me to compare to "All Twitter users." Is this because Twitter is male-dominated, generally, and they don't want people to know that?
Or is it because men are more likely to be interested in science, tech, space, astronomy, and our national parks, and more likely to eat yogurt--and mistakenly think that I am, too? I'd be curious to know what those stats look like for you, whether you're male or female.
How can I make the Claire Berlinski brand more appealing to women, I wonder? It's hard to look at that without concluding, "Women don't like me." But that's weird, because (I think) in real life, they do.
Anyway, now that I've discovered this, I'll work much harder to please my followers. The weather in Paris is 55 degrees--that's 13 degrees for those of you in Turkey, France, India, and Nigeria. Sunny with a gentle breeze. 68 percent humidity--
with no precipitation expected today, light winds from the north north east, and excellent visibility. It will be a lovely day, @GCharing, @purpleliz2, and @esi_zey! It should be quite warm by mid-afternoon--24 degrees C (75 F), so dress lightly.
La persistance de conditions anticycloniques sur le nord de l’Europe permet de nous protéger de toute perturbation. En l’occurrence, le ciel reste bien dégagé sur l’Ile-de-France ce dimanche, et le temps s’annonce très agréable.
Pour la rentrée, on sera sous les éclaircies malgré quelques nuages, un peu de douceur, mais le week-end prochain sera magnifique, @esi_zey, et si tu suis @maraisculture, tu verras toutes les informations sur les #TraverseesMarais:…
For more information about the weather in Paris, I recommend this site:… For my Nigerian followers, it looks like a warm (34) but cloudy day today, with perhaps a shower or thunderstorm.
I really do recommend France to all of my yogurt-loving followers. It's unquestionably the world capital of yogurt.… Not just cow-yogurt, either: Here we have goat yogurt, sheep yogurt, soy yogurt--if you can milk it, we've got it.
And since now I know you're especially interested in premium brands, let me commend to your attention the best of the best of all yogurts: Michel Augustin. . You will never settle for a lesser yogurt again.
(J'ai fait cette pub gratuitement, @MichelAugustin1, mais je serais ravie de discuter votre yaourt tous les jours de la semaine pour un petit émolument. Selon Twitter, les gens qui me suivent ont pleine de fric et s'intéresse aux produits haut de gamme--surtout, le yaourt.)
What do your Twitter analytics tell you about your followers? Now that I know so much more about you, I'll keep urging you to chip in to my PREMIUM BRAND book, which in addition to many other things, will mention the #weather and #yogurt.
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