LAW 3: Conceal your intentions.

No general announces the plan of attack before storming a fortress, says @RobertGreene. But if you don't play games of deception, it's only wiser not to reveal what you're about to do.

Because it goes against timeless wisdom about human nature.
Understand this and understand it well. Your words will deceive people whether you're sincere or not.

People create their own fictions to fit what you say with their preconceived notions. Action is the highest form of sincerity.

1. There's nothing to gain from announcing your intentions:

– If you meet your goals, people still judge you by their expectations, usually as a failure or a fraud.

– If you miss the target, you paint yourself as pathetic and incompetent.
2. When you make big pronouncements about your life’s work, you reveal yourself as a loudmouth and a fool.

If you can’t keep your mouth shut about your own plans and intentions, how can anyone trust you with theirs?
3. Revealing your intentions makes you rigid.

– You prime your Mind to stick to a preconceived plan without regard for new information and evolving conditions.

– You create unreasonable expectations among allies because plans never turn out exactly as intended.
Have a clear vision, but keep flexible. Prepare many steps ahead, but only share what is of immediate necessity.

Even with your most trusted friends, give information only on a need-to-know basis. By revealing too much, you can only overwhelm and paralyze them.
4. Your discretion guards against busybodies and incompetent well-wishers who may try to assist in your plans and bring you ruin.

Keeping your mouth shut spares you the effort to get rid of them, avoids a hurtful rejection and protects them from potentially hurting themselves.
5. Your Mind is a massive simulation machine, and indiscriminate if undisciplined.

Jinxing isn't just someone your grandma told you about. It arises from well-known neuropsychological processes.
Talking about your goals is mental masturbation that drains your energy. It causes the brain to create impressions as if your actions have already taken place.

The brain's reward receptors activate as if you've already got what you want, so they get resistant as with a drug.
6. Fewer words, more time for action and preparation.
7. Revealing the hard work behind your effectiveness deprives others of a magical experience, concealing it can inspire them beyond their self-imposed limitations.
8. Talking too much about your intentions is a symptom of unconscious insecurities and a need for social validation.

People sense this instinctively.

You're the only one who can deal with your own insecurities – through risky action and radical honesty to yourself.
This thread is one of many uncovering the Power of Mind behind the 48 laws.

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