Here are 5 things I look for to figure out if an e-commerce startup is a good opportunity -->
2. Is it operating in a category that is well-suited to brand building, and if so, has it built a brand that people love and trust?
3. Is it selling a unique product that not everyone can offer?
5. Are there economies of scale that can be captured ahead of later entrants?
1. Customer acquisition: It’s unsustainable to rely heavily on paid acquisition channels to grow, as the margin ends up being bid away.
See my tweetstorm on the shifting power balance between brands & aggregators--and where the opportunities are: