Viability of Facebook's stock. Longterm impact of these scandals on advertiser relationships/user growth. Hmm 🤔 . Marketers might not cut spending directly, but scrutiny of budgets on Facebook will increase, as will FB executives’ time to “explain things” cnbc.com/2018/11/19/fac…
And look between the lines: taking a look at Facebook's 2018 stock woes vs. strong advertising growth, it's clear that marketers are less concerned about Facebook's long-term positioning than Wall Street.
While revenue growth from the main Facebook app is expected to slow ...
... as user engagement declines, revenue from Instagram and Facebook's messaging apps (Messenger and Whatsapp) is expected to accelerate. Now, the fallout of these scandals will make it harder for the tech giant to get government approval ...
... for any strategic business acquisitions ...moving forward. Before Facebook had a reputation for malfunction and neglect, Washington regulators approved two game-changing acquisitions for the company: Instagram in 2012 and Whatsapp in 2014. So important point ...
... Instagram has become Facebook's core business.
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