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BuzzFeed News @BuzzFeedNews
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Business is booming for publicists and lawyers working to defend celebrities accused of misconduct in the #MeToo era.

“I call it the ‘Not Me’ movement,” Criminal defense attorney Lou Shapiro said, “because my clients are saying, ‘It’s not me.’” buzzfeednews.com/article/michae…
BuzzFeed News reporter @blackmon spoke to 6 people within the crisis management industry about how their jobs have changed in the last year and to learn about what it's like on the other side of the reporting process. buzzfeednews.com/article/michae…
The first perception those interviewed wanted to clear up was that they were willing to provide spin for anyone as long as the price was right.

Attorneys and PR professionals work together to research and fact-check a potential client’s story.
Shapiro says once enough evidence has been gathered and vetted, the defense can begin to craft a public story that will best aid his client to be believed.

The crisis response team then begins to make contact with reporters scurrying to file stories.
The dos and don'ts of what to reveal in a statement vary depending on whom you ask. But one unwavering rule is to never lie. And if you don’t know the answer to something, being quiet is often the best option.
“I’d rather know he was a basketball player or jock that drank beer and had fun, but in his mind never took it too far,” said the head of a PR firm, adding that they didn’t think it was smart for Brett Kavanaugh to play up his churchgoing boy image. buzzfeednews.com/article/michae…
According to the National Sexual Violence Resource Center, 1 in 5 women and 1 in 71 men will be raped at some point in their lives.

Only between 2% and 10% of sexual assault allegations are false, and the majority of victims don’t ever report the crime.
Still, the communications strategists we spoke with said they take on clients accused of horrible behavior because they want to protect their client from being one of the few people who ARE wrongfully accused. buzzfeednews.com/article/michae…
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