Profile picture
ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell
, 3 tweets, 1 min read Read on Twitter
One of my top career strategies is taking ideas from YouTubers and bringing them to the intellectual sphere.

Influencers are years ahead of the rest of us. They live at the frontier.

Study influencers and you’ll see the future.
Examples:

- Power of collaboration
- Build relationships w/ daily content
- Casual language
- Brands that feel like friends
- Build trust w/ photos
- Shift from industries to audiences
- Content as a resume
- Be informative + entertaining
- Be short term catchy, long-term sticky
More examples:

- Convergence of people and brands
- Organic content as a marketing channel
- Celebrities that feel like friends
- Using audience data to launch products at scale

Key insight: On social media people want to follow PEOPLE - not companies.

perell.com/blog/naked-bra…
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

More from @david_perell see all

Profile picture
How to find new, undiscovered ideas… A thread!

If you remember one thing, remember this… The best ideas are ALWAYS at the edge.

perell.com/blog/where-the…
Here's how information travels on the internet:

1. Reddit, obscure forums, and private group chats
2. Medium posts and podcasts
3. Major newspapers, such as the New York Times

As ideas trickle from forums to mainstream media, informational edge disappears.
New York culture follows the L-TRAIN.

1. Creativity begins in Bushwick, where rents are cheap.

2. Ideas trickle to Williamsburg, which is corporate, but artistic.

3. Major institutions (like Google and the Whitney Museum) at the end of the L-Train pick up ideas and share them.
Read 12 tweets
Profile picture
Just saw the Andy Warhol exhibit at the Whitney Museum in New York.

Warhol's work was a window into another era. An era defined by three things:

1. Mass media
2. Mass production
3. Mass consumption

Some reflections on the exhibit...
/ Warhol’s famous Campbell’s Soup painting reminded me of Henry Ford’s famous line: "You can have any color as long as it's black.”

In pursuit of mass production, we let go of personalization. Millions of Americans paid the same prices for the same products and the same stores.
/ Instead of making art for advertisements, Warhol made advertisements as art.

He studied our obsession of fame, questioned the rise of commercialism, and highlighted the uniformity of most areas of American life.
Read 14 tweets
Profile picture
I co-wrote an article with @mrsharma.

$0.40 of every VC dollar raised goes straight to user acquisition. As a result, companies that used to focus on industries are now focusing on audiences.

Enjoy!

perell.com/blog/customer-…
Digitally native brands are fighting for the same customers on the same platforms (such as Facebook and Google).

As they fight for limited advertising space, marketing costs are soaring. As companies grow, so do costs of acquiring each additional customer.
The DNVB space wreaks of high customer acquisition costs and smells like a bubble.

This quote from @chamath says it all...
Read 11 tweets

Related threads

Profile picture
<Thread on Digital Marketing Stuff>

With all the feedback on my little ranty rant the other day - if you are responsible for marketing within your company/project, you might find the following useful.

The following is based on 20 years agency side.
1/ Display ads are absolute junk and almost never work. If your agency is selling you these, even as part of a package, just say no.
- Pure CPA (cost per acquisition) will always be negative
- Brand building (do not buy this BS narrative)
2/ Because displays ads perform so poorly, a few years ago some genius invented the Post Impression Conversion - so if the advert is delivered to your browser and you buy something in the next 30 days, it will be attributed to the advert.

I call this a network of coincidences.
Read 27 tweets
Profile picture
Thread: Some #Kerala stats. Just a glimpse of where it stands in rel to the rest, for those who are riling against its "netas". Kerala does not have the kind of indignity and poverty that mark several Indian states. Instead, it is often compared with developed countries. Why?
Bcoz Kerala is characterised by high literacy, incomes and expanded individual choices.

Its literacy rate is 93.91%, among the highest rates in India. Average schooling in Kerala is eight to nine years, against four in the rest of India.
In the realm of demographic transition, it will take the rest of India at least 30 years to catch up with its average demographic statistics.
Read 20 tweets
Profile picture
#LIVE ⚡️WATCH NOW 🚨#BreakingNews @POTUS @RealDonaldTrump Meets newly released Prisoners Arriving from North Korea H/T @GST_Politics #MAGA #KAG 🇺🇸
.@POTUS & @FLOTUS have just arrived at Andrews Air Force Base and have disembarked Marine One our US Presidential helicopter. @VP @SecondLady arrived shortly before them. #LIVE ⚡️WATCH NOW 🚨H/T @GST_Politics #MAGA #KAG 🇺🇸
#BreakingNews ⚡️The three American detainees have landed. Kim Dong Chul, Kim Hak Song & Tony Kim. @realDonaldTrump is going to be greeting them along with @FLOTUS @VP & @SecondLady and accompanying entourage. Plane doors have now opened. H/T @GST_Politics #MAGA #KAG #NorthKorea
Read 17 tweets
Profile picture
I feel like driving up some controversy, so how about a thread of Hot Takes/Unpopular Opinions! You know the drill, one like = one take/opinion.

Start easy: the blunt awkwardness/cringe of 'Blurryface' is the point of taking the piss out of Tyler. I stand by my light 9/10.
2. I don't hate Nickelback's 'Dark Horse' - it's easily a record for them at their most tasteless, but the frat-bro swagger of it helps some of their better hooks.
3. 'Fireflies' by Owl City is a genuinely terrific song that captures precocious, starry-eyed wonderment better than few others in the 2000s.

It is SPECTACULARLY lame, but that's why it works.
Read 177 tweets
Profile picture
#LIVE NOW: @NAVSURFOR VADM Tom Rowden speaks at #SNA2018
VADM Rowden: We are the preeminent Navy on the face of the Earth. We are the preeminent Surface Navy on the face of the Earth. That is not given, that is earned.
VADM Rowden: #SurForStrategy describes the return to #SeaControl, which is the timeless & universal purpose of the @USNavy. It also highlights the implementation of #DistributedLethality as an operational & organizational principle for achieving & sustaining sea control. #SNA2018
Read 24 tweets
Profile picture
birth control pills have tons of side effects just like any other artificial pharmaceutical. unfortunately no ones informs us of these risks
when we ingest something the body naturally produces, it becomes lazy and stops producing it. in the case of birth control, it's hormones.
no one tells women that when you stop taking birth control with desire to have a child that you might not be able to conceive anymore.
Read 11 tweets

Trending hashtags

#Marketing #Youtubers #REST #sorry #EpisodicContent #AccidentsWillHappen #PaulMcCartney #Reactive #Influencers #nofilter #NationalWalkoutDay #whitehousetalk2018 #DistributedLethality #storytelling #haha #Instagram #MAGAFamily #SMWDC #PeakTV #niche #mobile #Atheists #VisualMarketing #BeepBeep #sadbuttrueandyouknowit

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member and get exclusive features!

Premium member ($30.00/year)

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!