One of my top career strategies is taking ideas from YouTubers and bringing them to the intellectual sphere.

Influencers are years ahead of the rest of us. They live at the frontier.

Study influencers and you’ll see the future.

- Power of collaboration
- Build relationships w/ daily content
- Casual language
- Brands that feel like friends
- Build trust w/ photos
- Shift from industries to audiences
- Content as a resume
- Be informative + entertaining
- Be short term catchy, long-term sticky
More examples:

- Convergence of people and brands
- Organic content as a marketing channel
- Celebrities that feel like friends
- Using audience data to launch products at scale

Key insight: On social media people want to follow PEOPLE - not companies.…
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