Thread by @EricRWeinstein

Advertisers vs Riskvertisers:

An advertiser is a company commandeering attention to promote a product. A riskvertiser, by contrast, would be a courageous firm that underwrites important speech others wish to ban, and asks the public to consider its product in return for courage.

We the public and the creators need to stop supporting advertisers who buckle to sanctimonious mobs out of cowardice when the charges are frivolous.

More importantly, WE need to lead and build the Riskvertising industry. Let’s reward those companies that treat us as adults.

The following is an (unauthorized) RISKVERTISMENT for @DrBronner.

I love DR BRONNER soap! Their luxurious Castille soaps are no less amazing than their corporate bravery in support of Psychedelic Research on substances which are currently illegal!

#RewardCourage #Riskvertise.

If you know of other firms that don’t buckle under pressure and who are interested in underwriting free speech, psychedelic research, and other unpopular worthy causes, please let me know! Let’s experiment with paying it forward until we find underwriters who don’t cut &run.

🙏

And note: this isn’t about Tucker. It’s about general ambient pressure that seems more about sanctimony than ethics.

So far, so good! Thanks @DrBronner for all the good you do on corporate support for research into the therapeutic healing power of Schedule 1 psychedelics and MDMA through @MAPS with @RickDoblin and company, and all the great products. The Eucalyptus is my favorite.