Me : Err ... the clue is in the name?
X : Are they new?
Me : In terms of historical scales - yes. It's only 14 years old.
X : Why haven't I heard of them before?
Me : Because the world is large and techniques take time to diffuse?
Me : I could but it wouldn't help you.
X : Why?
Me : Because you wouldn't know what to do with it. You really need to learn to map for yourself.
X : How do I do that?
Me : Start here - medium.com/wardleymaps - just add practice.
Me : To become really good at mapping, for it to become natural .. many years.
X : I don't have the time, how do I speed it up?
Me : Well, you could decide to actually start and use it i.e. practice. There is no shortcut for practice.
Me : I've never really looked at it. If I assume the average person takes 8 years to get good at mapping including 5 years of humming and hawing over whether to map and then 3 years of practice ... you could in theory cut it down to ... 3 years?
Me : None.
X : So, why should I do it?
Me : You shouldn't. Not unless you find it useful.
X : That's not very helpful.
Me : I can't help those who won't help themselves. You need to take the first leap.
Me : I became aware that I lacked any form of maps in business. As James Clerk Maxwell once quipped "thoroughly conscious ignorance is a prelude to every real advance in knowledge" ... my realisation of my own ignorance helped me to advance.
Me : Well you could send me $100,000 and I'll send a note with "Simon says I can draw on paper" on it OR alternatively, you could realise you don't need someone to bless you for drawing your own maps. Trust yourself. Share with others.