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We’ve entered an era when ad agencies feel comfortable in promoting an ideological agenda above the interests of the companies they’re trying to create revenue for. The company’s interests are sublimated to that of the approved narrative.
This is the net result of a generation of young marketers/communications majors who were taught in schools that fostering the ideological message comes before company profit. And company marketing authorities who make the decisions are accepting this.
We see this on display with the Gillette “short film” which fosters the evolution of the #MeToo movement into outright misandry, but watch the multimillion $ commercials on the super bowl this year. There will be a parade of ads that confirm this belief.
In this era the millennial generation of corporate marketing execs believe that 327K downvotes in 24 hours on a commercial is a “success” because they mistakenly believe that it translates into ‘engagement’. Ad agencies sell these ideas as beneficial.
It’s only a success in that it promotes the ideological agenda that the agency was trying to deliver on the good name of an existing brand. SJW Hollywood also does the same with old, successful movie franchises. Destroy the brand to convey the message.
And it’s all entirely justified to the ‘creatives’ and the decision making execs who were taught to believe that narrative comes before profit. Or narrative = profit.
