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Your favourite @YouTube creators are burning out. YouTubers including @CaseyNeistat, @pewdiepie, and @ALISHAMARIE spoke to @linzasaur about the pressure of posting, mental health and taking a break from the platform. read.bi/2W97d2T
Your favourite @YouTube creators are burning out. YouTubers including @CaseyNeistat, @pewdiepie, and @ALISHAMARIE spoke to @linzasaur about the pressure of posting, mental health and taking a break from the platform. read.bi/2W97d2T
Burnout is affecting YouTubers because the internet never sleeps, so neither do internet creators, according to psychologist @KatiMorton. On YouTube you can see instantly when you're succeeding, and crucially when you're failing, based on views and comments your content receives. 
. @ALISHAMARIE told us that she only realised that she needed to take a break after suffering an anxiety attack in public. Three days later, she posted a video explaining that she needed to take a break as she wasn't proud of the content she was making.
Marie isn't the only YouTuber to take a break. Last year @IISuperwomanII announced a time out to her 14.5 million subscribers, claiming the platform makes creators feel they have to "pump out content even at the cost of ... our mental happiness." read.bi/2ATl4l6
Even YouTube's biggest star @pewdiepie can struggle. He says a creator's presence needs to be "constantly moving forwards", admitting it's "hard to say no."
PewDiePie battled @TSeries to remain the most popular YouTuber, growing his subscribers by 700%. read.bi/2W4JvVC
PewDiePie battled @TSeries to remain the most popular YouTuber, growing his subscribers by 700%. read.bi/2W4JvVC
How YouTube handles issues is being blamed for stress too. Musician @ThisIsTheFatRat lost a video with 47m views to another account who claimed they owned the copyright. @YouTube confirmed they don't mediate copyright issues, so the two creators will have to come to an agreement.
YouTube commented that they encourage their creators to make videos in a "healthy, sustainable way" focused on quality and not necessarily on volume – but creators worry that other channels could snap up their deals if they stop posting as much.
Maintaining that output of high quality content has been described as a "constant, unrelenting pressure" by @CaseyNeistat. Neistat says it's the relationship with his subscribers that keeps him from burning out.
YouTubers aren't alone. Millennials consider themselves the "burnout generation", according to @annehelen for @BuzzFeed. "It's the way things are. It's our lives." read.bi/2sC0HV7
