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Wow ... GREAT presentation today at @FPRACapChap's monthly mtg. by @RBOA_PR's Vice Prez @DigitalWINN called "The Secret Combination To Unlocking The Social Media Vault."
Like many in the room, I thought I already had a key to this secret city, but I learned a TON more today. 1/
Like many in the room, I thought I already had a key to this secret city, but I learned a TON more today. 1/
.@DigitalWINN, whose public speaking skillz are my new #SquadGoals for 2019, made it clear that we (communications pros) need to start re-thinking the way we are analyzing data in terms of who we're reaching.
Forget "target audiences." Focus on "VIPs" (Very Important People). 2/
Forget "target audiences." Focus on "VIPs" (Very Important People). 2/
Connect FIRST w/ ppl behind the numbers - the ones who truly care about your msg. - and then let them do the talking and sharing for you.
What good are "blanket campaigns" when your msg falls on (some) deaf ears? As Jimbo Fisher used to like to say, "Eliminate the clutter." 3/
What good are "blanket campaigns" when your msg falls on (some) deaf ears? As Jimbo Fisher used to like to say, "Eliminate the clutter." 3/
Ultimately, @DigitalWINN encouraged us to take a different approaching in reaching audiences - who are simply looking for common ground in your msg - in order to get them to buy-in to what you're selling. His four "connectivity" keys are below.
Like I said, GREAT presentation.
Like I said, GREAT presentation.
