Like many in the room, I thought I already had a key to this secret city, but I learned a TON more today. 1/
![](https://pbs.twimg.com/media/DxslDXLXcAERhPz.jpg)
![](https://pbs.twimg.com/media/DxslD-cW0AEDyRN.jpg)
Forget "target audiences." Focus on "VIPs" (Very Important People). 2/
![](https://pbs.twimg.com/media/DxslEt6X4AAdfu3.jpg)
Like I said, GREAT presentation.
![](https://pbs.twimg.com/media/DxslGLKWkAAKsC8.jpg)
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