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Welcome, @HarvardBiz.

We’ve been waiting for you to get here. It’s nice to see you.
Next stop:
Teaching you to ask better research questions.

Poor: What criteria do you use to choose a convenience store to shop at?

Good: Tell me about the last time you shopped at a convenience store.

Best: [at the store] What brought you here today?
It seems we still have a long way to go to teach business people how to listen to their customers.

We’ll get there.

#BabySteps
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