Lesson #13: Something More Important Than Books
My Mentor's office is magnificent.
An entire wall is covered with award plaques, another two walls are lined top down with teak shelves filled with books. I was always in awe each time I went there.
I'd grab a book, open it,...
As I did this and daydreamed about how wonderful it'd be to read all this books marveling at the sheer amount of knowledge they contained, I didn't notice my mentor had finished his call.
Dr. SOOJ: You...
Ronald: "Yes Sir, I do. I wish I could get them all. It's a great thing you have all these books. I bet each time you want a problem solved, all you need is look in one of them for the answer."
He takes a book from the shelf. It's titled, "Turnaround Prescription" by Mark Goldstone
He continues:
"When our business was neck deep in debt this is the book that gave me the insights that took us out of it"
Ronald: Wow.
I was thrilled. I knew it'd be good.
Dr. SOOJ: You see Ronald, here's what I have learned.
The more successful you become, the fewer answers you’ll find in books.
I'll explain he said as...
Dr. SOOJ: As you move up the ladder, you'll find that advanced business insights aren't in books and that they're:
1. You'll require more and more personalized information, relevant to YOUR business.
2. Books become less important than the...
And while you shouldn't stop reading Ron, the trick is to learn what to look for and take (that aren't obvious) from the books and how to make them fit in with your overall goals.
Ronald: Hmmm
I don't want you to be that way.
More important than books are the relationships you build.
Ronald: Oh I get it now.
Dr. SOOJ: Human currency...
So yes, read books, but remember they should actually translate to something far more valuable than paper and ink.
And the best translation is that you build social capital above all things.
Got it?
Ronald: Yes Sir, I do.
So we moved back to his desk and discussed our business.
As I left that day, I pondered and pondered on these things, and lo, it was true...
(Continues tomorrow. Part 2 cometh)