Thread by @ronaldnzimora

Here's a small business thread.

Read this ESPECIALLY if you SELL using social media.

Here we go.

Everyday I see people post things here for sale - beauty products, perfumes, watches, services, etc.

And 99.9% of the posts all look the same - boring, bland, uninspiring (1)

Here's what many people who sell on social media don't know:

1. The attention span here is very very short. Once something looks like more of the same, it's easy to ignore it, or not even notice it at all.

When your posts to sell your product/service looks and reads like... (2)

more of the same, it sails away unnoticed like a ship in the night,buried by the hundreds of new tweets and posts that show up on the timelines each time people hit refresh.

So what do you do to get noticed?

Here's what to do.

Do you really want to know?

Yes?

Okay...

(3)

The secret is ANGLES.

Huh?

Yes I am serious.

Use ANGLES to sell each time you post your wares on social media.

Angle will make you stand out and get noticed.

"But what is an 'angle' Ronald?" I hear you saying.

I thought you'd never ask!

Here's what I mean by an ANGLE.

(4)

An ANGLE is a hook; something you can attach your product to,that makes it "unique", and which increases its perceived value.

It can:

- show a benefit

or

- creates some "newness" around it

or

- breeds nostalgia.

or

- piques curiosity.

If it's all 4, even 3, BINGO!

(5)

Let me illustrate with an example.

So @Enioladanieel just DM'd me asking that I help her RT her post about her watches.

The image of the post is below.

It says, "Cop your affordable quality Casio wristwatches...". Frankly, it's like 99.9% of posts you see everyday, right?

(6)

When I saw the DM, I was going to just RT as requested, but I recognized the watch. It was 1980s/early 1990s styled CASIO watches, old school.

"Hmm" I thought, "I'll just add some description to this to make it stand out".

So I quoted it with this description (image below)

(7)

Now I wrote that in less than one minute but I am certain you can see it describes and sells the watch better than the original tweet.

Do you agree?

Anyway you don't have to, I know it does 😛.

So the ANGLE there is: its an Old School Watch, 80s style, Retro look.

If...

(8)

If you were born in the 80s or early 90s, I am sure you know that watch style. We grew up as kids wanting to wear our Father's and Mum's watches, and when they refused because we might lose it or break it, we dreamed of growing up and buying out own watch.

That is the hook.

(9)

I played to nostalgia and curiosity.

And I admit, it could have been written better, plus I was in a hurry, and if I was selling this, I'd do an even more elaborate description and send everyone to a webpage to read it and then buy the watch, but this will still work.

(10)

@Enioladanieel can use my new description and she'll make more sales using it.

So there it is.

ANGLES.

Find an angle for your product/service or manufacture one that fits.

Hope this helps.

(11)

And please buy the watches from @Enioladanieel's page 👇🏾

https://twitter.com/Enioladanieel/status/1098705151567822848

P.S. If you're an entrepreneur or in business, follow me here on Twitter and IG (Same handle). I do these threads from always and they're very valuable. Ask around.

P.P.S. My ECOMMERCE COOKBOOK online course will launch next week.

Announcement coming soon.

Thanks for reading.