21 Lessons My Mentor Taught Me
Lesson 11: 50% of something is better than 100% of Nothing.
Should we do this today?
Yes we should!
I was running my Digital Marketing Company, Profit Marketing Systems Ltd, and while it was doing okay, I knew it could do more.
But then I recognized I was too scatterbrained to bring structure to the business. I needed help.
That meant a new digital marketing consultancy, different from what we both already had.
But I was still skeptical about taking on a partner. So I...
After I had told him my "dilemma", he smiled and said to. Me/
Dr. Ojeagbase: Let me tell you a story, Ron.
You see in 1985, my newspaper, Sports Souvenir was 2 years old. It was a struggle getting on the newsstands because we had to sell...
I had oured everything I had into the business and it needed more.
So I went to a friend of mine (name withheld) and asked him to invest in my company for a...
Well, he refused and asked for 50% of the company, saying he knew I'd still need more money down the line and he'd...
50%! I was horrified. No way I was going to give someone half of a company I had laboured to build!!
So I turned him down, and continued grinding.
I went to someone else who gave me less than what I asked him for 5%.
Guess what, Ron?
Dr. Ojeagbase: Just like he predicted, I needed more money.
So I went to someone else and sold another 5% slice of the company for more money. Soon the business needed even more money, so...
To cut the long story short Ron, I ended up selling over 50% of the company and nearly 10 people on the board of the company. And I love them all to death, Ron but I'd much have preferred to have one person as a partner."
Dr. Ojeagbase: Ron, sometimes what you need is something to team up with especially when you're getting started so you can get off the ground. Nothing stops you from then starting...
Ronald: I hear you Sir. I'll do as you advice.
I partnered up with Toyin and what a business we've built together. We recently also started a new company together. And looking back, we couldn't have done it without each other's input.
So...
Stop thinking you can do it all alone always. Sometimes you can, sometimes you can't.
Now go and prosper 👍🏾.