, 5 tweets, 3 min read Read on Twitter
1. I looked at thousands of Trump's Facebook ads for 2020 and discovered the campaign is (again) exploiting the platform to manipulate and mislead voters popular.info/p/inside-trump…
2. The Trump campaign has run hundreds of ads featuring testimonials from voters. One features "Howard from New Mexico." He's depicted as an elderly African American man.

"Sir, you have really inspired me and brought back my faith in this great nation"

popular.info/p/inside-trump…
3. But in many other versions of the ad, "Howard" is no longer an older African-American man. He is a young African-American man, engrossed in his cell phone.

"Sir, you have really inspired me and brought back my faith in this great nation"

popular.info/p/inside-trump…
4. You can also look at the targeting information and it reveals what the Trump campaign is up to. The Trump campaign changes Howard's persona depending on how it is going to target the ad. Young people get "young Howard." Old people get "old Howard" popular.info/p/inside-trump…
5. Does Howard really exist? Unclear. But I am sure that Howard, a Trump-supporting African-American man, is not simultaneously 25-years-old and 70-years-old. (There is also a middle-aged Howard, BTW.) popular.info/p/inside-trump…
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