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THREAD: Think BIG to win BIG.
I participated in a strategy session with the leaders of one of the most innovative companies in Africa this weekend.

I took away 3 key lessons.
1. Think BIG.
There are two ways to build a big business. You either solve a small problem for a large number of people or a big problem for a few well-heeled individuals. These guys build simple solutions for a large number of people.

Choose one model and perfect it.
2. Embrace complexity.
These guys strategically focus on the most challenging problems in their industry to domesticate.

For instance, they have a new project that combines software + hardware + data science + building tech to deliver education to vulnerable students.

Amazing!
3. Learn, learn, learn!!!
I spent a lot of time with the CTO of the business and noticed that he spent most of his spare time reading a book about software optimization.

He is already one of the best developers in this region but is still committed to improving his craft.
Finally,

The world needs more welders and data analyst and already has enough barbers and fashion designers.

Solve complex problems and you will be able to name your price.
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