They can also then deny people from being AMPed. Which can then be used to take you out of certain news feeds.
This is about control, under the guise of optimization.
#JustSayNoToAMP
And they are pretending this is the "real" version of the site as intended by the webdev.
Forget this #JustSayNoToAMP
medium.com/@danbuben/why-…
( ^^ read the whole thing, though. ^^)
ampletter.org
No opt-in for the users. Just google.
Because it fucking is.
love2dev.com/blog/problems-…
This is another step towards control of loading your own content to people who requested it.
And they can absolutely act as a gatekeeper
I've read 3 articles already that just breathlessly praised the choice to obfuscate URLs
androidpolice.com/2019/04/16/amp…
Sorry to say Luke, you were right. It did only get worse
Mostly by avoiding google on mobile.
That means not using Chrome. Not clicking the top stories on google. Paying attention to the URL bar and backing out of any AMP content you see.
This isn't much a deal on desktop either.