, 3 tweets, 1 min read Read on Twitter
Inspired by Game of Thrones:

It was an accident of our delivery mechanisms that we once had numbered releases and made A Big Deal when the new release dropped, and we went to continuous delivery for great reasons when that was available.

But maybe the Big Deal helped anyhow?
Like, television schedules look like television schedules because of the production constraints of the medium and the monetization engine behind it. The show already exists but it will be unspooled for maximizing the GTM impact of it.
I wonder if we can bring back episodic marketing to software? Something that someone would willingly write a blog post speculating about what's coming up in the next episode or parsing tea leaves from the official trailers?
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Patrick McKenzie
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!