It's not just Tumblr. Verizon bought all the Yahoo stuff because it was available.

That's it. It was an impulse buy. A billion-dollar checkout stand flashlight.

It's got it and now it doesn't know what to do with it.
mashable.com/article/verizo…
Given that the Yahoo brand has faltered even further, the Tumblr fiasco ... I'm pretty sure not one single executive at Verizon knew what the hell they were buying.
You know ... they could probably afford it. And it would be a "reputable" site to have in the repertoire.

But it would lead to increased scrutiny, something I think PornHub has been actively avoiding.
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