[Paving cow paths] Twitter users invented RT, reply, storm
[Unopinionated receptacles] Reddit won Digg diaspora b/c it was generic, ready to be shaped
[Arbitrage over insight] File sharing startups were about surviving. Obvious what ppl wanted
• Every success having a *key product insight* is a deep SV assumption. Worth untraining
• Reenforces unintuitive factors like timing
• Different lens for exploring: Looking for undiscovered opportunities vs. demand you could “unlock”
I could prob give 5 stories for why Reddit won. Not married to any. As long as you collect them, your brain will maintain the big picture.