I'd define markets as incentives, e.g. you need to pay someone to make them work for you, or you need to pay someone to build something for you.
In a way, morality starts where markets end.
But if Adam teaches a child for no compensation or recognition, but only to help the child, then the act may be called "moral".
For example, see Ernst Fehr's terrific work who shows how incentives can "crowd out" pro-social behavior.
aeaweb.org/articles?id=10…
Let's hope there remains some human discretion to do good - or bad.