If you are secure, then you want to hire someone who will push you to be even better.
1. Customer obsessions over competitor obsession
2. Eagerness to invent and pioneer
3. Willingness to fail
4. The patience to think long-term
Someone who likes to pioneer will prefer a company that embodies that culture versus one that doesn’t.
1. Hire people who are capable of working smart and willing to work long and hard
2. Hire people you admire that raises the average effectiveness of your group and has the potential to be a superstar along some dimension
3.Growth is a culture
4. Culture is enduring because people tend to self-select into companies that match their attributes.
5. Culture is not something you just write into existence, but the result of events and people and the narrative weaved around them