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This all has a knock-on effect. If the club’s revenue begins to decrease due to fans boycotting products from the club. Sponsors will be very worried over providing the club with their funds as the unstable environment around the club will be highly unappealing.
If a major sponsor deems the club as too unstable due to a toxic relationship between the ownership and fans as well as a decrease in revenue directly as a result - you’re likely to see major sponsors walk away to more stable organisations with less risk for them.
As a result of the aforementioned steps, the market value of the club will decrease. At current, Manchester United is valued at $18.06 on the stock market. A figure which would drastically decrease with fans boycotts leading to revenue loss as well as unhappy sponsors.
As a whole, this could potentially cost the club - as well as the Glazers significant amounts. Something which will likely entice the Glazers into jumping ship and selling the club. A huge victory for Manchester United as a club.
In summary, in order to oust the Glazers. The first step is to stop purchasing Manchester United related products. This will significantly hinder an area of revenue where United currently gain £102.9 million from annualy.
As a result of this, the current sponsorship figure of £173.2 million will decrease if sponsors begin to lose confidence in the club’s environment and financial potential. Thus, if the Glazers’ major income instrument in the market is affected, they’ll likely look to sell.
In conclusion, it will be difficult to oust the Glazers but, there are very simple steps to be taken in order to stop the cash which flows into the club through fans boycotting. Only this way will the Glazers look to sell, otherwise they will stay as long as cash flow is strong.
