1983 boosted the popularity in Northern India
But in the great urban centers - Bombay, Bangalore, Madras - Cricket was always No 1
I have first hand information from elders who lived in Bombay, Bangalore, Chennai for much of 50s-70s, and they do vouch for Cricket's pre-eminence
Check out these clips to get a sense
Even in the 20s-30s, someone like Palwankar Baloo managed to carve out a name in politics on the back of his cricketing accomplishments on the 1911 tour
FOllowing for the game.
Not playing the game
FOotball runs Cricket close even today across the fields in the country
Because it is a simpler sport. Demands less equipment. Takes less time
A quick test
Get a group of people who are 70 years and above in a room (random sample), and ask them about Garfield Sobers vs Ferenc Puskas (the Hungarian footballer)
Sobers will win hands down in terms of name recognition