, 3 tweets, 1 min read Read on Twitter
"NBC is removing ‘The Office’ from Netflix at the end of 2020 and putting it on its new streaming service [since the telemetry about customer consumption of its content is so valuable]." The first rule: own the data about customers. The second rule: don't forget the first rule.
A businesses can't properly manage the value of a subscriber without telemetry. Otherwise the provider is flying blind vs competitors. Managing a subscriber relationship is an art informed by data science. One or more of the horses can kill you. abovethecrowd.com/2012/09/04/the…
Managing a subscription relationships isn't like greenlighting a movie that may win an award. The relationship with the subscriber is ongoing and churn (which often has nonlinear impact) is a constant threat. The business with better data science *and* great artists has an edge.
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