Thread by @zic_toti

Are you selling or trying to sound clever?

When I hear business owners say; "that sounds too simple, make it more creative"

I just laugh!

Why?

A lot of you want to sound like Shakespeare. You want to sound very mystical and dreamy.

And I'll say this for the hundredth time,

You're not drawing an art for the MET. Or going on an Art display!

Your goal is to sell.

And if your prospects can't understand or relate to what you're saying, you have failed. There's no two ways about that.

The goal of Advertising and marketing is to sell, sell and sell.

If you sound creative and your prospects are entertained but don't put in their dedit card details,

you just ended up selling to yourself alone.

DON'T try to invent the wheel or try to be extra when you sell.

Use simple words and relatable pictures in your marketing contents

Up till now, I haven't heard the word "sophisticated" in Apple's advertising contents.

But they earn billions of dollars every year.

The goal is to sell and nothing more!

I'll be discussing a test used for checking ad readability in my upcoming ebook! I'll also provide a link

To do the text in just 5 seconds in that e-book too.

Just stay tuned!

Like I always say, my DM is open!
Have a lovely weekend!